What Is the ROI?
Custom content does more than help you achieve intangible (yet critical) goals such as brand building. It drives dollars. And unlike traditional marketing efforts such as product brochures or 4-page leave behinds, custom content allows you to track results and ROI. With every issue, we gather, analyze and provide you with hard, quantitative data that reveals to what degree your custom publication is achieving its goals.
Our available tools for measurement include:
• Survey distribution and analysis, including establishment of baseline attitude and behavior
• Control group measurement
• Reader service card development and processing
• Strategic, measurable editorial calls to action
• Reader focus groups
• Detailed data on e-zine performance, including open rates and list growth
• Lead generation and tracking
Our clients have attracted new customers at 1/20th of what they spent using other advertising avenues. They’ve seen sizable attendance increases that translated into millions of dollars in additional revenue. In other words, they’ve seen first-hand how custom publications improve communication, build stronger relationships and influence purchasing behavior.
View our case studies for examples of the stellar results we’ve helped our clients gain through custom media.
PRISM Media Group.
Great Ideas. Even Greater Results.
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“Through our custom e-zine, 360°, we’re able to provide our core customer base with a professional, value-added resource that far exceeds anything we could hope to produce on our own in-house. We’ve seen competitors and vendors try e-mails based newsletters before, and most disappear after one or two issues. Through our relationship with PRISM Media Group, we ensure that our e-zine is both high quality and will continue publication for years to come.”
— Tim Lightfoot, president,
Radius Display Products
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