Dallas (September 15, 2008) — PRISM Media Group is the official advertising sales representative for Promotional Products Business (PPB) magazine, the flagship monthly magazine of the Promotional Products Association Int’l (PPAI.org). According to Min’s b2b, Promotional Products Business (PPB) is the only magazine in its category to increase overall ad pages through June by 11% and advertising revenue by 18.8%, on a year-to-date basis Vs 2007. This is despite the overall promotional products category declining 7% in advertising pages year-to-date through June.

According to Mike Malone, group publisher for PRISM Media Group, “In 2008 we refocused our advertising sales efforts against PPAI’s flagship monthly media property. By positioning the true value of PPB, in conjunction with PPAI’s leadership position representing the industry, we were able to clearly differentiate the magazine from the rest of the category.”

PRISM Media Group is also responsible for selling advertising in an entire portfolio of both print and electronic media products for not only PPAI, but also for organizations such as Dallas Market Center (DMC) and International Association of Assembly Managers (IAAM).